#13 Writemas: Merry Christmas!

This will be the last issue of Writemas ‘23.

It’s been tough juggling this, Bloomstory and other projects, but it’s been a lot of fun producing these short emails.

As we enter the last week of the year, I’m trying to let the dust of 2023 settle so that I can regain perspective.

Forcing myself to write almost every day has aided in finding some stillness in the chaos.

Since October, I’ve slammed my foot on the accelerator and gone full speed in my personal and professional life.

I’ve watched Bloomstory go from seed to…

…still seed.

Unfortunately, we’ve had a string of setbacks — Getting ghosted by clients (again) is not fun. But hey, that’s business life. As they say, roll with the punches.

Vanessa and I are doing all we can to provide Bloomstory with the right amount of oxygen, temperature, light and water for it to germinate.

However, it’s important to slow down and do nothing.

Scheduling time to think allows your true inner voice to emerge and speak your genuine desires.

You begin to see the image of yourself and the things you want inside your head have possibly become outdated.

When I partially reflect over the last 2 years, I see so much of myself has changed.

In 2021, all I wanted was PhinPhin to do well. But I was so naive about who I was and who I thought I wanted to be — a hotshot rising entrepreneur taking the coffee industry by storm and disrupting it.

But running a coffee business and being an aspiring coffee mogul was never suited to my temperament — strategy, creativity, and thinking are.

I used to think life was like a big project with stages, jumps and levels. But now I see it’s an endless unfolding of continuous change. I had to start with PhinPhin to accidentally discover my love for behavioural science and eventually co-found Bloomstory.

However, the only way to adapt with change is to reflect more often and not be afraid to let go of past plans and ambitions.

Change is the natural order of life. We are all changing every second — even at the molecular level — so I feel no obligation to be who I was 5 minutes ago.

December is a wonderful time of the year. I love the sparkly lights, the cold, crisp chill and the festivities. But it does bring in the mood of reflection.

Lots has happened this year. I need to go away and digest it all, so the next time I write to you, it’ll be my 2023 reflections.

Have a wonderful Christmas! Eat lots and be merry with your friends and family.

Jason.